In a moment that has reshaped what the entertainment industry believes is possible, Spider-Man: Brand New Day’s trailer crossed one billion views within four days of its March 17 release. The promotional clip is the first movie trailer in history to reach this milestone. Tom Holland’s fourth MCU Spider-Man outing has made history before the cameras have even stopped rolling on the finished cut.
Brand New Day is part of Phase Six of the MCU and is being produced by Sony Pictures in collaboration with Marvel Studios. It is directed by Destin Daniel Cretton, with the screenplay written by Chris McKenna and Erik Sommers. The film continues Peter Parker’s emotional journey from No Way Home’s conclusion, where a spell removed all knowledge of his existence from every person in the world.
WaveMetrix confirmed the trailer crossed 1.1 billion total views by Tuesday. The first 24-hour count stood at 718.6 million, obliterating the previous records: Deadpool & Wolverine’s Super Bowl debut at 365 million, No Way Home’s trailer at 355.5 million, and GTA VI’s entertainment record at 475 million. Brand New Day’s numbers exist in an entirely different league from anything that came before.
The trailer’s message — of a hero who persists without recognition or support — has clearly struck a profound chord. Spider-Man has always been about the everyman who rises to greatness despite personal hardship, and Brand New Day takes that archetype to its most extreme form. The global response to the trailer suggests audiences worldwide are deeply invested in seeing how Peter Parker reclaims his story.
Tom Holland leads the cast alongside Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. The film opens July 31 and will screen in India across six languages in all premium formats. No Way Home grossed $1.9 billion worldwide, and Brand New Day already looks set to challenge that record upon its release.